Just read a phenomenal piece by Ted Forbes over at the DMA on their smARTphone project. Go to http://blog.tedforbes.com/2010/02/smartphone-tours-at-the-dallas-museum-of-art/comment-page-1/#comment-120 to check out the blog post, and dallasmuseumofart.mobi to check out their mobile web hosted smartphone tours.
This raises some serious questions; are mobile web based smartphone tours the wave of the future, or are apps the wave of the future? The reasons for each route are enormous; mobile web makes you platform agnostic - you dont have to develop an app to cover each platform. Apps however give you a high degree of customizeability, as well as the ability to connect directly with end users on an almost permanent basis. This connection creates greater opportunities to build communities, share knowledge and interact more deeply with visitors.
I suspect the proper route is a hybrid of some sort, and as time goes by, not only will we be exploring this, but all museums will as well.
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