Why We Ask What We Ask

In our interviews, we aim to accurately capture the experience of interacting with art; as a viewer consuming art, an artist creating it, a curator selecting and arranging it, or a director designing the viewer's experience.

We are driven by the belief that if we can enable everyone who interacts with art to do whatever they please, each interaction gains texture, from which all involved can learn. If an artist can frame his art for a viewer, if a curator can provide a soundtrack to an exhibit, or if a viewer can converse directly with an artist, we're all better for the richer dialogue that results. Thus, each question is designed to shine a light on some aspect of the experience;


1. How do you define success for yourself?

This first and most general question forces the interviewee to think about WHY they are doing what they are doing; the purpose or goal they hope to accomplish in the prosecution of their craft, whatever that is. The answers to this will lead us to develop tools that hopefully help our interviewees, from artists, to galleries, to museums, to be more successful.

4. Do you currently use any web-based tools to promote yourself? If not, why not? If so, which do you use?

This begins to address how the interviewee uses technology, which in turn reveals much about how they approach technology. We ask because if we can understand which platforms are most popular, we can more easily promote interaction by integrating with these.

6. How do you currently reach new audiences?

This is designed to reveal how interviewees think about recruiting new viewers. By understanding this process, we can more easily replicate it with technology, make it more convenient, streamline or broaden it, and fill in any gaps or avenues not currently exploited.

7. How often and how deeply do you currently interact with your viewers?

Question 7 examines the kinds of exhibitions that the interviewee is putting together - whether they are projective and meant for the viewer to consume passively, or interactive and requiring the viewer to engage, and if so, how?

8. What things a. Do you currently do that you wish you could do better? b. Do you not do yet but dont have time for? c. Do you currently do that you would rather not do?

This question helps determine how interviewees allocate their time, and how valuable they think those activities are for their success.

Thanks for reading!
Coming soon - summaries of who we've interviewed, and previews of the technological needs we've uncovered, the tools we're developing, and some announcements for our pilot program.

Ayo